Dismal November extends brutal year for Montreal hotels
Hotel rooms across the metropolitan Montreal area were 13.1 per cent full in November, down from 71.8 per cent a year earlier, according to data from the Hotel Association of Greater Montreal.
November’s dismal performance boosts the year-to-date shortfall for Montreal-area hotels to about $662 million, the association’s data shows. Greater Montreal hotels booked revenue of $216.7 million in the first 11 months of 2020, about 75 per cent less than the $878.9 million recorded in the same period a year ago.
Numbers for the downtown core were even bleaker. Hotels in the central business district were 7.7 per cent full on average last month, compared with 72.8 per cent a year earlier. Revenue amounted to $3.8 million, about 92 per cent less than the $49.3 million booked in November 2019.
“It’s been an unforgettable year,” Bertil Fabre, general manager of Le Centre Sheraton Montreal Hotel on René-Lévesque Blvd. W., said Tuesday. “If you had told me in March that we would find ourselves in the same situation nine months later, only worse, I wouldn’t have believed you. I’m ready to welcome 2021 with open arms and a semblance of hope.”