Social media places a very crucial role in our lives these days and millions of people across the globe actively make the most out of it. Such is the advancements of the technologies in the virtual world that you can get the news of the world as a whole through the little handheld devices these days. Social media is not only playing an active role in making us more aware and connected with the rest of the world but is also gaining much importance in the marketing world as well. Experts in the field of digital marketing acknowledge and recognize the potential that the social media platforms have and are coming up with innovative ways in which they can make the most out of these technologies.

Here we are going to provide some tips regarding Instagram in particular and how you can use the features of Instagram to develop a brand name for your business. A social platform which has at least 6 million active users through the day every month, the Instagram is coming up as a very popular choice of marketing and even e-commerce in the contemporary times.

Brand logo and name

To be recognized by your clients easily, a proper brand logo is essential. Designing a catchy and relevant logo is not easy, and there are a lot of things which you must consider while doing so. A lot of thought has to be put into this design before you publish it. Using the brand logo as the display image for your company’s Instagram page is an excellent way to initiate the first steps towards building your brand. Use this image not only for your Instagram page but also on other social media platforms where you are active as a business.

The brand name is the next important thing to be considered. The name should be catchy and at the same time easy enough to remember. It should have relevance with the products which your company makes or sells. Fashion or apparel business should have name likewise that is fun and yet speaks of the product your clients can expect at the same time. Do remember that, the name is put up as the profile name and a hashtag for the name is created which can be later used to locate any image that is remotely related to the brand.

Repost and interact

Clients for any Instagram store would need to feel important and connected with the brand since this is not a primary e-commerce site and much of the business functions based on trust between the client and the company here. Hence when you actively respond to comments or show your appreciation about the client through your page, they are likely to feel more connected to you. This is turn would instigate them to have some faith in your brand as well. Reposting an image shared by your clients with the brand name hashtag and featuring them on your page is a nice gesture to show that you value their views regarding your company.

Address all the direct messages that you get on Instagram from your clients or prospective clients as soon as you can to ensure that they do not feel that your page on Instagram is stagnant and the customer care is lacking in any way.

Applications for Instagram management

There are different applications which are developed solely for helping you manage a business through Instagram. You can use them for better analysis of the hashtags used for your business and client behavior analysis. Like4Like is a feature which helps you earn more followers and get more likes for the images you share on your Instagram page. This would also help you make sure that your post is visible at the top when someone searches for relevant photos using the hashtags used for that picture. It is imperative to have an organized approach to marketing through Instagram, and that can be done only when you put such relevant apps to use judiciously.

Research on hashtags

The hashtags used to play a significant role in how the prospective clients receive your post. You can easily research the trending and relevant hashtags for your images. The key is to use hashtags which are trending, relevant and at the same time easy to find. You can see a list of the right hashtags through the various blogs and articles related to Instagram. Apart from that a professional agency that has social media marketing service can handle your account and help you out as well.

Social media marketing, mainly through Instagram is simple and involves few basic practices. With the right approach and concept regarding the same, you can easily make an impact on a brand in a significant period using these tips.