For some businesses, the Covid-19 pandemic has delt a devastating blow. For others, it has been an opportunity for immense growth and innovation. It’s clear which category Jordan Owen and his three co-founders—who have launched not one, but two businesses in the past nine months—fall into.

After founding a Montreal-based reusable mask company at the onset of the pandemic, Jordan Owen, his brother Mark, and their two collaborators Sean Tasse and Benoit Thibault, decided to pivot toward a completely new project. Squarefeet.ai, their latest business endeavour, is an artificial intelligence driven residential real estate pricing solution. 

Part of the rationale behind starting an entirely new venture only a few months after they had launched Bien Aller was a desire to focus on the co-founders’ area of expertise: real estate and computer science. With Bien Aller the four co-founders felt that they had to act fast to fulfil a need within their community. With their latest project they can invest their time and energy in a field they are passionate and knowledgeable about. 

The industry knowledge that they bring to the project is key to its success. Three of the co-founders are real estate professionals and their fourth partner has a background in computer science. Their interdisciplinary collaboration is the secret ingredient behind their successful product.

“Developing tech solutions requires a lot of professional experience and the marriage of tech and business founders is key to the success of a new product” Jordan mused.

Jordan and his brother, Mark had been dreaming about starting a business in their industry for years, but they could never find the money or the time to fully commit themselves to the project. The stars aligned in this unusual year: Jordan has deferred his education at MIT and the team has access to revenue from Bien Aller to fund this latest business.